See, observe, and (still) learn…

Extra long Long Tail in App Store?

June 26, 2009 · Leave a Comment

Pretty much difficult to live in the era of abundance… where you have unlimited choices. Article from GigaOm about iPhone Apps extra Long Tail, few weeks ago, kind of got me thinking how… (random thoughts…)

The article in short presents the situation of an extreme long tail in Apple App Store, based on AdMob data (read: interpret this carefully, as the data might be skewed a bit [or a lot], but since there is not really hard data being published by Apple, it’s probably the best proxy). According to AdMob, many of AppStore applications are not picking any users. It’s 50k world of apps over there, so understandable.

It also mentioned that your app should be: 1) tied to big brands/user-base [Twitter, AOL/AIM, ESPN, ...], 2) really-really good and got a viral campaign, 3) boosted by promotion from Apple – put on the front page.

True. Marketing plays a important role here. But brute force marketing is not enough lah. Can a new developer compete with the big giants in launching his/her apps to receive enough spotlight?

Time to play smart? Collaborate with the giants… deal with brands to help them achieve something through your apps, collaborate with Telco to enhance their services, work with them during iPhone launches (and re-launches), link to successful web services, bundle with devices (err… in case of other handset brands ya).

Address a specific niche is always another choice. If the niche is size-able enough for survival.

Or just go solo and bold and ready to accept the fact that our app is only downloaded (and bought) by tens of users. Time to find another business model (rather than expecting users to buy/pay for our apps).

Anyway, it’s a life in long tail, where there is seldom big megahits anymore… Killer apps, anyone, ever?

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Tweeting since…

June 23, 2009 · Leave a Comment

just checked recently, 5-Mar-2008 to be exact. Here’s my first tweet 4 days later – “Stuck in traffic

Prior to that, I started jaiku earlier, almost a year earlier! 21-Mar-2007… he3x… the first post: “Joining Jaiku

After google bought them and the IM services started to be troublesome I kind of stopped doing the jaikus. Enjoying though, S60 native client, access from digsby (google talk)

Until recently… the twitter age… and with ping.fm, can post to both at once!

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DiscTarra Digital Kiosk

June 12, 2009 · Leave a Comment

Spotted few months ago, digital music kiosks, initiated by DiscTarra, one of Indonesian music distributor/store – almost 2 years  already it seems, if I read this article (not sure if it is talking about the same thing though).

Interface is not too slick (probably because it was designed two years ago). And the rest of the experience is also so-so. I think they can do better than this… :-) Anyway, welcome…

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PlayMusic: Digital Music in Indonesia

June 12, 2009 · Leave a Comment

It’s been a while since I wrote few posts about digital music in Indonesia. Few weeks ago (yeah, weeks… been really lazy to write recently), I stumbled on a new Indonesian music site: PlayMusic – they advertised on the T3 Magazine.

Seems that they have a good collection of music. Ada Band, Mulan, Peterpan, Slank, Ungu, Project Pop. All the popular names. And few less popular names. But no Krakatau or Karimata (probably due to the copyrights?).

Website is nice and modern looking, though I find the loading time is so lethargic… Wondering if it’s also going to be that slow if I download the file. (Probably yes).

Other than that, if you’re interested to buy the music… here’s a few details:

  • DRM? Yes… unfortunately. FairPlay (Windows Media)-based DRM. Good thing is that they mention it clearly and explain it in details: no burning to CD, one time (ONE!!!) transfer to media player, download to one computer only, download link expires after 7 days… seems to me that it’s pretty limitting.
  • Price? Affordable, Rp 5.000 per song I guess that’s the acceptable price for one song in Indonesia. The psychologically accepted price. (Don’t ask me about the revenue share pct ya…)
  • Payment? Voucher-based payment. So you got to become a member, then top up the account with some credit by buying scratch card vouchers.  Registration is web-based… but…
  • Where can we get the voucher? Two ways: physical and online…
  • Physical distribution… they use the so called PlayPoint voucher. Looks like a voucher used in some online gaming area. Never into online gaming, so need to do some more research, if this is the best way to reach the target market.
  • Online purchase: gudangvoucher.com and indomog.com – they accept bank transfer and credit card

Speaking of target market… what are their target market? Youths, teens? Or more young pro? Or 30’s? Who are the most likely people to buy these kind of music. That will definitely determine pricing, selection of music, payment, and the distribution of voucher.

Anyway, it’s nice! But in my opinion this is still Music 1.0… which is simply changing the distribution of music from physical to digital – and still paranoidly concerned with DRM. Yes, it’s a good start. Hope they can generate enough interest, traffic, revenue, and innovation for the sake of the artists (and the country).

Again, it’s a Music 2.0 (or even 3.0) world. Where it’s very social and everything is about sharing… Piracy is no longer relevant, because (most) content will legally free. Make money not from the content, but around the content. So, think… think… think…

My other posts about digital music store:

  • digitalbeatmusicstore (old post from 2006 #1, post #2, web) – digital kiosks in blitzmegaplex and online store, DRM-free! (at this time, website is down… wondering why…)
  • im:port (old post from 2006 #1, post #2, post #3, web) – DRM-ed
  • disctarra (post – web) – digital kiosks, haven’t tried (MP3 I heard)
  • equinoxdmd (web) – iTunes channel in Indonesia, sells Indonesian music to iTunes (yet ironically we can not buy it here in our own country… yay…)
  • update: kongkoow (web) – music store, initiated by IM2/Indosat, supported by 11 labels… DRM & non-DRM available, payment through i-Pay system (links to Indosat vouchers & able to top up via ATM too)

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Community vs. Corporate: Prita Case

June 4, 2009 · Leave a Comment

There are many interesting cases of Public Relation featured in business schools and PR schools. But I guess this one will soon be featured as well…

I first heard about it two days ago, featured in Kompas newspaper (2 June 2009): Prita, Saya Ingin Pulang…

The case is basically the poor Prita, imprisoned because of her email. “Pencemaran Nama Baik” that’s what the lawyers said and what the court has ruled. Am not a legal fanatics, but basically they (mis)-use a number of laws to build a criminal case. And the result: imprisonment for Prita. She was jailed for approx. 3 weeks while waiting for her trial. Though just recently released… after the case got sooo big attention from everyone (including all three presidential candidates… :-D )

It started as Internet-related case… then it will continue [be fought and won] through the Internet media. Kompas in that article mentioned about Facebook group/page/Cause supported by 15,000 people already. By the time of this writing, there’s already 120k people… so it’s 100k overnight.

Viral. Social media is sooo viral.

Guess the Corporate chose the wrong “enemy” and played the wrong card. It’s going to be a PR hell for them. For years probably. It’s going to take millions of Rp to recover their credibility… no matter whether they are right or wrong (legally). Public opinion has been formed and shaped firmly. (Good luck changing that).

Some old Corporates just don’t understand and underestimate the power of social media and community, the power of recommendation, the power of word of mouth… multiplied by the effectiveness of Facebook (and others) of spreading news.

Community vs Corporate = 1 vs 0

Links:

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Funeral Adat Cina – “Uang Bekal”

February 14, 2009 · Leave a Comment

Ini pengetahuan baru… :-) benar-benar baru dengar hari ini. Ceritanya begini, ada tradisi, bahwa anak-anak dari orang yang meninggal harus ngambil uang / dikasih uang oleh orang tuanya.

Jadi, uangnya ditaruh di tangan sang Almarhumah, terus anak-anaknya ambil… pura-puranya si Ortu bagi-bagi uang. Sambil melakukan itu, anak-anak ngomong, “Pa, rejekinya jangan dibawa semua ya… ditinggalin sedikit buat kita-kita juga.”

Interesting. I haven’t found the logical explanation about this nor any simbolic meaning. Will dig deeper.

(Sometimes, frankly speaking, I’m wondering why are we keep doing things that we don’t understand?)

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Funeral Adat Cina – cuci tangan & kaki

February 14, 2009 · Leave a Comment

Satu lagi yg aku selalu ingat – diajarkan dari kecil – adalah setiap pulang dari rumah duka, first thing you do when you get home is to wash your feet and hands (tambah cuci muka juga boleh).

I can’t remember, kenapa… but I guess it’s about hygiene. Besides, bau hio-nya itu mantab… gak ilang kalo nggak cuci – even mungkin perlu mandi. Saranku sekalian ganti baju deh…

Blogged with the Flock Browser

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Funeral Adat Cina – The Fruits

February 14, 2009 · Leave a Comment



Funeral Adat Cina – The Fruits

Originally uploaded by Andreas Surya

The fruits: at least 5 macam (katanya begitu). pilih dari: nanas yg masih berdaun, semangka, apel, alpukat, jeruk, blimbing, pisang raja, buah lie… yg gak boleh anggur (don’t ask why…)

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There goes my (future) BlackBerry…

February 13, 2009 · 1 Comment

… and I blame it to Citibank Indonesia and Telkomsel.

Received this SMS few days ago:

BlackBerry Bold hingga Rp 5,9 juta & Cicil 0% selama 6bln.Kunjungi exhibition 5-10 Feb di Pacific Place & MKG3.Tgl 11-15Feb di Sency&MTA.INFO 69999 (148 characters)

So I spent my precious time to visit the booth. And… foolish me… blinded by the glittering attraction of that Bold…

Turns out to be eligible for 5.9mio purchase, I have to redeem 140,000 (hundred forty thousands) of Citibank Reward Points. Normal price is Rp 7.1mio (market price of BB Bold is around 6.9mio) and the reward points give you +/- Rp 1mio discount (or Rp 7,- per reward point redeemed while to get 140k points you have to shop for Rp 350mio on that credit card)

My point is to rant about such an OBSCURED and QUESTIONABLE (shrewd is too positive, while scam-ish or irresponsible is a bit too harsh adjective) marketing practice. NOWHERE in the SMS is mentioned about the reward points redemption. NOWHERE.

“Hingga”? It’s so vague… so ambiguous… what do you mean by “hingga”?

So Citibank, next time, please please:

  1. Add “T&C applies” or if you insist an asterisk (”*”) to the SMS, it still fits the 160-character limitation. It costs you nothing. That way we know there’s something fishy…
  2. Put more information in the Website – a quick check, I CAN NOT find an easily discovered info about this promo ON BOTH WEBSITE. It costs you a fraction of nothing.
  3. Don’t expect us (me at least, the web generation) to call your call center and put on hold for more than 5 minutes and STILL GETTING UNINFORMED ABOUT THE T&C. I chatted with a friend that called the call center and he also didn’t realize that there’s T&C applied… he was shocked to find out about this.

Bottom line. Transparency. (This is the 2.0 era, right? Everything is transparent and honest).

Respect us. It was a very interesting SMS and offer — buried amidst a lot of spam SMS (I always delete all advertising SMS after 2 seconds quick glance). You got my attention, but you wasted it… :-(

Nice try, better luck next time.

PS: thanks to my partner in crime. Better luck next time, Sis… scrutinize those customer service officers and read the non existent small prints. :-)

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A tribute…

February 13, 2009 · Leave a Comment

Written by my wife, the guest blogger.

A tribute to my father

My father is a traditional Chinese-educated man, so his parenting style is, likewise, old-fashioned. My father is not the kind who will hug, kiss or tell us that we made him proud. Similarly, we are also not so expressive with our feelings. We do kiss and hug our parents on occasions like birthdays and weddings, but that’s about it. Well, at least it was, until my youngest sister’s wedding last year.

She had an idea to make a video clip of comments for our parents to play during the ‘gratitude to parents’ session of her holy matrimony. (By the way, never told you that I thought it was a great idea, sis!) Her mission is accomplished, our parents were really touched. And it confirmed another thing. All of us do have the same image of our parents.

People often think that my father is strict and firm but he shows us that he is a loving and caring father in his own ways. He used to drive us everywhere, to school, to job interviews, and for some of us, even to work. He worried about us a lot. We were really pampered.

And he did this not only for his kids but also for our friends. I have some friends who were impressed when my father insisted on driving them to their job interviews in Jakarta. I supposed he just considered what he would feel if it was his daughter who was going to a strange city all alone.

He loves pets. I think we have had all kind of animals that are typical pets at one time or another. He likes good food. He is fond of little children. Both my kids enjoy playing with him. He loves to travel. He used to drive around everywhere, sometimes just to find out where a new road will lead to.

When I just learned to drive, I always consulted him if I have to go some place new. He could give you insights that you could not get from any maps. Just last week, he asked me how to go to Margonda. I remember thinking this is a first, him asking me for direction. I never thought that would be our last conversation.

Last Tuesday, I was told that my father had a heart attack the night before and he did not make it. As much as I know that this day will come sooner or later, it was still a shock when I heard the news.

His health has deteriorated the last 5 years due to heart problem and diabetic complications. He was hospitalized for almost 6 months in 2006 and at one point we thought that we were going to lose him. But he has a fighting spirit and he made it.

The months after, his condition still fluctuated and my mom at times worried that my father would not make it for my brother’s wedding. Her worry was unfounded. He made it to 2 further weddings. Actually his heart failed him right after my sister’s wedding dinner in Hongkong.

He was so excited about going. I took him to his cardiologist twice last month in preparation and he agreed to do his check-up without a word, which was a bit unusual, he usually only went to his doctor after my mom prodded him a lot. His cardiologist told us that his condition is very good, there should be no problem. My father was very happy to go.

So the news is a surprise to us all.

When we broke the news to our relatives, there are lots of questions. What happened? Was he too tired? Was he supposed to travel? Did he eat something????

Well, we’ll never know. As for me, I suppose this is his way, going while he is happy and relatively healthy. My sister thinks that he chose to go in style, while travelling.

My only regret is that he did not know God personally yet. Once when he was not feeling well and had difficulty sleeping, he asked me to pray for him. I was surprised, for him, this is already a leap of faith.

Looking back, we have been blessed. In a way, our time with him the last couple of years is like an ‘injury time’. I am glad that we are given the opportunity to show him that we care about him, that we want to make him happy. And that is how I will remember him: a happy, loving father.

So, goodbye Papa. I love you and I miss you already.

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