Look Ma, no tables!

Intensifying the price war… Indosat strikes back at XL. Position themselves as "no t&c" which is an irony for XL (previously known as no term and conditions).

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XL Belum Puas?

To reiterate the recent campaign. They put this one full page in Kompas Minggu.

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MobileMonday January

Yesterday we had our first event for this year. Topic is Mobile Advertising. Interesting topic, hot and potential. Full house… 150 persons attending.
Recap coming soon.

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NTS Ad? This time is for Hutch…

This time is aimed for Hutch… Black background, certain font type, "Mau" and aimed at Hutch still limited coverage.

On one hand it is beneficial to be the last in the market. You can learn what are your competitors weakness and exploit everything… If you can have your "God Box" or in this case the service.
But I'm still trying to figure out how do they want to position themselves.

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N810 released in Indonesia

Just spot this ad today. Nokia N810 Internet Tablet launched for this market. Positioned as "your Internet companion" to "make yourself always connected".

Linux, WiFi, full web browser, VoIP Skype, QWERTY keyboard, built in GPS.

Let's see how much it cost. Amazon. US sells 'em for about $400.

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