Category: Uncategorized
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NSN 1st Anniversary
Happy birthday… 31032008051 31032008048 31032008046 Read and post comments | Send to a friend
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XL to Push Data Usage
If you want to push data usage, what would you do? Eliminate the barriers of entry: modem price, price of BlackBerry handset, notebook ownership, and price for the subscription. XL is promoting some new bundles – this week is Jakarta's Computer Expo time: Modem HSPA (yes, they market it as HSPA, not HSDPA) bundling: Rp…
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Telkomsel… where are you?
The good thing is Telkomsel (50%+ market share) is not jumping the price war bandwagon… sort of… But they might feel the heat a bit, especially in the lower end segment. So recently promoted is "call for 2 minutes and get 3 more minutes free" for Kartu As (low-end prepaid). Attractive? Probably not so, compared…
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Look Ma, no tables!
Intensifying the price war… Indosat strikes back at XL. Position themselves as "no t&c" which is an irony for XL (previously known as no term and conditions). Read and post comments | Send to a friend
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XL Belum Puas?
To reiterate the recent campaign. They put this one full page in Kompas Minggu. Read and post comments | Send to a friend
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Prepaid 3.5G
IM2 Prepaid Indosat launched prepaid broadband wireless service (HSDPA). Well, not the first technically, because Telkomsel has already lauched 3G/HSDPA service for its Simpati Prepaid. But they are different, Indosat charges the service by volume, while Telkomsel by minute. The website is not too informative, unfortunately…. http://www.indosatm2.com/index.php/services/indosatnet/prepaid3g. Probably if I download the PDF, I'll understand…
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XL: “Rp 600 all you can eat”
Today XL formally launched the "Rp 0,00000…1" campaign (link). There's a big change however – probably due to strong criticism; the long zero's is no longer mentioned. Instead the ad now says "lowest rate to all operators, guaranteed" and "Rp 600 sampai puasssss" (translation: all you can eat). Probably this is to attack Fren "Rp…
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Different Game
Meanwhile, Telkomsel is playing a different game… this is a branding/image campaign – emphasizing that Telkomsel is committed to nation's development, "supporting the Government to serve Indonesia in various aspects of life" Telkomsel – Rabiah Read and post comments | Send to a friend